Under the agreement, NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games are now live on the operator’s Svenska Spel Sport & Casino online platform.
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The partnership also includes marketing tools with tailored campaigns for both acquisition and retention.
“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players; we believe NetEnt´s existing and upcoming games have value to offer our players,” Svenska Spel Sport & Casino’s vice president casino, Jonas Nygren, said.
NetEnt Live director Andres Rengifo added: “Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business and I’m sure that their players will enjoy our games.”
Svenska Spel Sort & Casino gained a lot of its recognition from being the top operator for gambling within the country. So much so, that they were in fact regarded as a primary monopoly. This status will no doubt give Red Tiger a great holding over the market in Sweden. It allows them to strategically regulate the territory to see how they can. Svenska Spel is the first World Lottery Association member Red Tiger has delivered its slots range to. The provider’s partnership with the Swedish operator was the latest revealed this month. Red Tiger announced earlier that it has teamed up with rapidly growing iGaming group Glitnor and has agreed to supply the company with its entire games. Slots specialist NetEnt has rolled out a range of its online live casino games with Swedish state-owned operator Svenska Spel. Under the agreement, NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games are now live on the operator’s Svenska Spel Sport & Casino online platform.
The launch comes after Svenska Spel last month also linked up with France’s Pari-Mutuel Urbain to launch a new horse racing betting service. Svenska Spel allows customers to wager on horse racing events from around the world – though the roll-out has attracted criticism from the coutnry’s former horse racing monopoly AB Trav och Galopp.
The partnership with Svenska Spel adds another major Scandinavian online gambling company to Relax Gaming’s client network. In addition to this, the deal will further cement the provider’s foothold in the important Swedish market as well as across the entire region. ELK Studios is a Swedish game studio developing highly entertaining videos slots and tools for the online gambling industry.
The agreement also follows a successful first half of the year for NetEnt, which saw total revenue for the period increase by 30.2% year-on-year to SEK1.09bn (£94.6m/€104.3m/$122.1m).
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However, increased spending during the first half saw NetEnt’s profit fall 29.0% to SEK170.4m.